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Writing Your Ad
Define key features
Start by defining the key selling features of your property. For example:
do you have a large lot; did you just put on a new roof; are you within
walking distance to shopping, a park, or water; are you able to offer
creative financing options; do you have excellent schools in your area?
Every property has something that makes it unique and special. Figure
out what it is and promote it!
Don't forget full disclosure
You should not neglect to mention any problems your property might have.
In fact, if you fail to do so, you could face civil and criminal action,
or even recision of the sale.
Each state has different laws governing the disclosure of problems. Do
your research and make sure you've met all the requirements for your state.
Most states require the disclosure of physical defects (leaky roof),
legal hinderances (does the new bathroom conform to building codes), but
some states require sellers to disclose the fact that a home for sale
is the site of previous meth lab or even paranormal activity!
If by chance you're a bigot…
We'd like to remind you that your ad should not contain any reference
to a type of preferred buyer based on age, race, color, gender, sexual
preference, religion, or political party affiliation.
Learn how to take great photos of your property >>
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